Independent web designer & developer

Websites without
the theatre.

Thoughtful design, clean code and practical support for businesses that want a sharp website without unnecessary layers.

See selected work Tell me what is broken

MAKE IT USEFUL Clear ideas.
Clean execution.

DESIGNDEVELOPDELIVER

01 A distinct direction, shaped around your business.

02 Elegant at launch. Manageable afterwards.

Design that explains itself✦Code that behaves✦WordPress without the landfill✦AI visibility without magic tricks✦Built for real-world use✦Fewer moving parts✦Details that earn their keep✦

What I do

One specialist. Easy to fit around your team.

Work directly with me or bring me into an organised project workflow. Either way, design, development and technical decisions stay close to the person doing the work.

Web design

Clear structure, strong typography and a visual identity that fits the business rather than this month’s trend.

Homepage and full-site design
Responsive layouts
SVG graphics and UI details

Development

Fast, maintainable front-end work and sensible WordPress builds without stacking twenty plugins on a simple problem.

HTML, CSS, JavaScript
WordPress and WooCommerce
Custom tweaks and plugins

Care & repair

Updates, speed work, security checks and rescue jobs for websites that have quietly become a bloody mess.

Ongoing maintenance
Performance and SEO basics
Emergency troubleshooting

AI-assisted web work

AI moves quickly.
Good judgement still matters.

I actively follow how AI tools, search systems and development workflows are changing, and I use them every day for research, planning, debugging, content structure and the careful acceleration of repetitive work.

The useful part is not merely writing a clever prompt. Years of designing, building and repairing websites give me a clear idea of what the result should achieve, how the user journey should flow, where a build can fail and which questions the system needs to answer.

01 / DIRECTION Give the system a proper brief

I turn loose ideas into priorities, constraints and a sequence the model can follow instead of hoping one vague prompt produces something useful.

02 / APPLICATION Use it where it genuinely helps

AI can explore options, inspect code, refine content, shape schema and reduce repetitive work while the project keeps a clear human direction.

03 / VERIFICATION Check the confident-looking output

I review security, accessibility, performance, browser behaviour, factual accuracy and maintainability before anything is treated as finished.

AI is an assistant, not the person signing off the work. I do not accept output because it sounds certain; I test it, challenge it and improve it.

Prompt designCode and content reviewSearch and AI discoveryTrend-led learning

Bring AI into the work sensibly

Selected work

Six briefs.
Six distinct digital outcomes.

A cross-section of commerce, local business and independent product work. The visual language changes from project to project because the audience, content and commercial job change too.

E-COMMERCE / HI-RES AUDIO / DIGITAL DELIVERY

PINK NOISE

A specialist storefront for studio-grade pink-noise recordings. Formats, intended uses and technical specifications are organised into a calm buying path, with immediate access to the audio after checkout.

E-COMMERCE / LUXURY CANDLES / BILINGUAL

LUCI DI LUCCA

A bilingual boutique for small-batch candles made in Tuscany. Restrained product photography, scent-led stories and uncluttered navigation create a premium atmosphere without making the route to checkout feel precious or complicated.

E-COMMERCE / NICHE FRAGRANCE / EDITORIAL

OLENTIUM

An editorial-led fragrance shop shaped by Mediterranean botanicals and landscapes. Collections, ingredients and brand narrative are layered into an immersive presentation, while the commercial journey stays direct and unobtrusive.

BUSINESS WEBSITE / LOCAL SEO / LEAD GENERATION

BRANOSTAV

A practical lead-generation website for a small construction company working in Kralupy nad Vltavou and nearby towns. Clear service pages, local relevance and prominent enquiry routes help prospective clients quickly understand the offer and take the next step.

WOOCOMMERCE / EDUCATIONAL CONTENT / B2C & B2B

SOILFIXER

A knowledge-driven WooCommerce store for biochar, compost activators and soil-improvement products. Detailed guidance reduces uncertainty for home gardeners, while the structure also supports professional buyers and more involved orders.

WORDPRESS / DIGITAL PRODUCTS / DOCUMENTATION

LitePLUGIN

A deliberately lean catalogue for focused WordPress and WooCommerce tools. Documentation, pricing and free downloads are arranged around usefulness, privacy and quick decisions rather than sales pressure or interface noise.

Flexible by design

Direct when useful.
Coordinated when helpful.

Choose how we work

I am Milan, an independent designer and developer. Work with me directly, or through a project manager who turns client feedback into clear priorities and keeps the process moving. Either route works: the work stays personal, organised and accountable.

Keep one clear route

Direct conversation or a well-organised brief both work. The important thing is that decisions, priorities and responsibilities stay visible.

Fit the team

I work comfortably alongside project managers, designers, marketers and client teams. Clear responsibilities and tidy handovers keep everyone moving in the same direction.

Build for Tuesday

Launch day is easy. The real test is whether the website is still pleasant to manage on an ordinary Tuesday six months later.

A sensible process

Enough structure to stay calm.
Flexible enough to fit the team.

The exact route changes with the project and the people involved, but the logic stays simple: understand the problem, organise the important decisions, build carefully and leave you with something pleasant to own.

01Understand

Find the actual problem.

Goals, audience, content, awkward technical details and the client-side priorities that need sorting first.

Clear direction

02Shape

Turn it into a useful system.

Structure, copy priorities and visual direction are resolved before decorative nonsense gets a vote.

Design logic

03Build

Develop, test and refine.

Responsive behaviour, performance, accessibility, SEO details and the small touches that make it feel finished.

Working website

04Stay useful

Launch without vanishing.

You get a manageable site, a practical handover for whoever owns the next step and direct support when Tuesday eventually does something stupid.

Ongoing sanity

Milan Media Journal

Practical notes for websites,
technology and occasional rescue jobs.

Six focused articles written to answer the questions that repeatedly appear during real projects. Open one in the reader or visit its dedicated page for a permanent, shareable link.