Making snippet

Quick Guide: What is a Snippet?

Let’s make a long story short and keep it simple.

A snippet is very important. When someone is searching for something, the search results are snippets.

Each snippet has a title and a description. This means that when I develop a website and work on SEO (search engine optimisation), I need to provide a Google snippet:

Title

The maximum title length is 55 characters, including spaces. The title is the most visible part, in bold font. Use important keywords. Think of marketing. Try to get the attention of your audience.

Description

The maximum length for the description is 160 characters, including spaces. If you get the visitor’s attention, the description will show what the website is about, why the visitor should click and visit your website, and what the visitor can expect. Again, use important keywords in the description.

Search result snippet
Snippet Preview

Title and Description for Each Site

Each page of your website must have its own title and description. These are the basics.